Demonization of virtual reality in modern media culture

Main Article Content

Nataliia Bukina
Svitlana Ostapchuk
Ninel Sydorchuk
Olga Melnyk
Inna Semenets-Orlova

Abstract

This study aimed to examine the demonization of virtual reality in modern media culture, with a focus on understanding the reasons behind the negative portrayal of virtual reality technologies. The purpose of this article was to identify and analyze the prevalent narratives and discourses surrounding virtual reality in contemporary media culture, and to explore the underlying factors contributing to its demonization. In this research, a qualitative study design was employed, utilizing content analysis of media articles, contemporary literary works, and scientific viewpoints from futurologists and researchers who study virtual reality technology and mass media. To identify recurring themes and patterns in virtual reality presentations, a thematic analysis approach was used. The analysis revealed that virtual reality was often portrayed negatively in media culture, with its potential risks and drawbacks emphasized over its benefits and possibilities. The findings also highlighted recurring themes, such as concerns about the impact of virtual reality on mental health, disconnection from reality, and ethical dilemmas. The demonized portrayal of virtual reality in modern media culture is influential for virtual reality developers, policymakers, consumers, and media representatives, such as fiction, creative, and fantasy writers, journalists, critics, and other stakeholders. It is crucial to understand the reasons behind this negative portrayal to develop strategies for addressing concerns, promoting responsible use of virtual reality, and fostering a more balanced and nuanced understanding of its potential benefits and challenges.

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How to Cite
Bukina, N. ., Ostapchuk, S. ., Sydorchuk, N. ., Melnyk, O. ., & Semenets-Orlova, I. . (2023). Demonization of virtual reality in modern media culture. Research Journal in Advanced Humanities, 4(3). https://doi.org/10.58256/rjah.v4i3.1242
Section
Articles
Author Biographies

Nataliia Bukina, National Aviation University

PhD in Philology, Associate Professor at the Journalism Department

Svitlana Ostapchuk, National Aviation University

PhD in Pedagogy, Associate Professor at the Journalism Department

Ninel Sydorchuk, Zhytomyr Ivan Franko State University

Doctor of Pedagogical Sciences, Professor at the Department of Vocational Pedagogical, Special Education, Andragogy and Management

Olga Melnyk, Chernihiv Polytechnic National University

PhD in Philosophy, Associate Professor at the Department of Philosophy and Social Sciences, Vice-Rector for Scientific-Pedagogical and Educational Work

Inna Semenets-Orlova, Interregional Academy of Personnel Management; Sumy State Pedagogical University named after A. S. Makarenko

Doctor of Public Administration Sciences, Professor, Head of Educational and Scientific Institute of Management, Economics and Business

How to Cite

Bukina, N. ., Ostapchuk, S. ., Sydorchuk, N. ., Melnyk, O. ., & Semenets-Orlova, I. . (2023). Demonization of virtual reality in modern media culture. Research Journal in Advanced Humanities, 4(3). https://doi.org/10.58256/rjah.v4i3.1242

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