Dimensions of interactivity in Iraqi newspaper websites
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Abstract
Interactivity is one of the most important aspects of digital media, it plays significant roles in the communication process, allowing the user to engage directly with the communicator and the news they publish, or with other users who share their interests and preferences. Interactivity with its tools has become a subject of interest to understand its dimensions, levels, types, and characteristics, in addition to its flaws or weaknesses in media and journalism, in order to diagnose and address them. Therefore, this research aims to identify the dimensions of interactivity in a sample of Iraqi newspaper websites, which are (ALMADA), (AZZAMAN), (ALSABAH ALJADED), and (ALMUSTAKBAL ALIRAQI), using a scale that includes a number of indicators. The research is descriptive; the researchers followed the survey methodology to achieve the objectives. The researchers reached a set of results and conclusions, the most prominent of which is the clear weakness in the dimensions of interactivity within the Iraqi newspaper websites, as many indicators were neglected, and no attention was given to the dimension of user response, which is an important dimension that cannot be dispensed with in the communication process.
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