Linguistic Landscape in The Face of Kumasi-Kajetia

  • Adu David Tuffour Department of Languages, Atebubu College of Education
  • Felicia Asamoah-Poku Department of Languages, St. Louis College of Education
Keywords: dimension, Kajetia, Kumasi, landscape, language, linguistic, stores

Abstract

This ethnographic study investigated the linguistic landscape of Kumasi, the capital city of the Ashanti region of Ghana in West Africa. The paper looks into the languages used on the writings on stores on the streets, the mode of writing either with paint or stickers, the size of the writings and the colours used for that. Data collected for this study were analyzed using both quantitative and qualitative methods.  Primarily, the data was from the public writings on stores which is a bottom-up approach. The results proved that the local Asante vernacular were highly represented as compared to the English language. English has a substantial impact on the Kumasi landscape confirming its status as; English is more of an index of globalization than a means of communication.  The use of multiple scripts was another dimension of this diversity and this study addressed it. In some cases, there were a combination of different languages represented on the same store. The languages were only the vernacular that’s the Twi and the Standard English language.

References

Ben-Rafael, E., Shohamy, Amara, M. H. & Trumper- Hecht, N. (2006) Linguistic Landscape as symbolic construction of public space; The case of Israel, International Journal of Multilingualism, 31: 7-30. http://dx. doi.Org/10.1080/14790710608668383.

Blommaert, J. (2013). Ethnography, Superdiversity and Linguistic Landscapes. Chronicles of Complexity. Bristol: Multilingual Matters.

Carr, Jhonni (2017). Signs of Our Times: Language Contact and Attitudes in the Linguistic Landscape of Southeast Los Angeles. E Scholarship (Thesis). UCLA

Cenoz, J., & Gorter, D. (2006) Linguistic landscape and minority languages, International Journal of Multilingualism (special issue), 3 (10) (67-80) http://dx. doi.org/ 10.1080/14790710608668383.

Hult, F.M. (2009). Language ecology and linguistic landscape analysis. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp. 88-104).

London: Routledge.

Landry, R., & Bourhis, R. (1997) Linguistic landscape and ethnolinguistic vitality; an empirical study, Journal of language and social Psychology. 16 (1), 23-49.

Pakir, A. (1999) Connecting with English in the context of internationalization, TESOL Quarterly 33 (1) http://dx. doi.org/102307/3588193.

Pennycook, A. (1994). The cultural politics of English as an international language. London. Longman.

Sharp, H. J. (2011) Semiotics as a theoretical foundation of information design. Conference for Information System Applied Research 2011 CONISAR Proceedings. Wilimington, N.C.: Academic Press.

Spolsky, Bernard; Robert Cooper (1991). The Languages of Jerusalem. Oxford: Oxford University Press.

Tamakloe E. K. A., Riverson J. D. N., & Okyere J.N. (1975), "Traffic Planning of Kejetia", Transportation 4 3-18, Elsevier.

"Demographic Characteristics". Ghanadistricts.com. Archived from the original on 3 May 2011. Retrieved 20th December, 2019.

Published
2020-03-06
How to Cite
Tuffour, A. D., & Asamoah-Poku, F. (2020). Linguistic Landscape in The Face of Kumasi-Kajetia. Nairobi Journal of Humanities and Social Sciences, 4(1), 37-52. Retrieved from https://royalliteglobal.com/njhs/article/view/57
Section
Articles