Nairobi Journal of Humanities and Social Sciences <p style="text-align: justify;"><strong>Nairobi Journal of Humanities and Social Sciences</strong> is a peer reviewed interdisciplinary journal that publishes empirical and theoretical research papers in the fields of humanities and social sciences such as anthropology, business studies, communication studies, cultural studies, development studies, economics, education, film studies, geography, history, information science, linguistics, literature, library studies, media studies, philosophy, psychology, sociology, performing arts (music, theatre &amp; dance), religious studies, visual arts, and women studies among others.&nbsp;</p> en-US <p class="copyright-statement" style="text-align: justify;">This open-access article is distributed under a Creative Commons Attribution <strong>(CC-BY-NC-SA)</strong> license.</p> <p class="licensing" style="text-align: justify;"><strong>You are free to:</strong> Share — copy and redistribute the material in any medium or format.</p> <p class="licensing" style="text-align: justify;"><strong>Adapt</strong> — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. </p> <p class="licensing" style="text-align: justify;"><strong>Under the following terms:</strong> </p> <p class="licensing" style="text-align: justify;"><strong><em>Attribution</em></strong> — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. </p> <p class="licensing" style="text-align: justify;"><em><strong>No additional restrictions</strong></em> You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.</p> (Managing Editor) (Royallite Publishers Limited) Mon, 08 Aug 2022 07:57:11 +0000 OJS 60 Media language use in Cameroon: Implications for information dissemination on the COVID-19 pandemic <p>This study investigates the extent to which language choice in the media against the COVID-19 pandemic is efficient in Cameroon. It examines the language choice in the media for the dissemination of COVID-19 information in rural communities in Cameroon as well as the outcome of this choice on the population. The study is guided by the Sapir-Whorf theory which stipulates that, every information passed down to an individual regardless of the channel used, has to consider the subconscious agreement that individual has with his own language. It adopts a mixed- methods of research and 313 people were selected from the communities of Batcham, Mbangassina and Mouanko. A questionnaire was randomly distributed to 308 respondents, while an interview was carried out with three medical personnel and two media personnel. The study reveals that, the choice of language by the media highly influences the people’s adherence to the preventive measures of the COVID-19 pandemic. In Cameroon, the languages mostly used by the media are the two official languages. Though the media equally uses the indigenous languages, however, the time allocated to these languages is very limited and therefore prevents the majority of the population to have to access vital information. It therefore recommends the use of indigenous language for efficient communication with people living in rural communities.</p> Marthe Bekele Matanda, Victor Ngu Cheo, Vincent A. Tanda Copyright (c) 2022 Marthe Bekele Matanda Fri, 02 Sep 2022 00:00:00 +0000 Thematising COVID-19 pandemic: A reading of selected songs of a popular Borana musician <p>The Corona pandemic is a global phenomenon that has ravaged the world population for the last one year. Because of its newness and overwhelming impact, many aspects of the infection by the Covid-19 virus and its effects remain obscure. One of these aspects is the communal responses to it among societies that are rural and marginal to world events such as the Borana of northeast Africa. Yet exploring this field promises the discovery of vibrant knowledge. Thus, a number of oral artists have used their mother languages to compose songs to educate the vulnerable masses on the disastrous consequences of the disease and how to mitigate them in the interim. This paper analyses one such song by a popular Borana musician who goes by the stage name of King Sama entitled “Koronaan Dhukkub Bada” (Corona is a Deadly Disease) and teases out not only the didactic message formulated and voiced by the singer but also the stylistic nuances by means of which it is encapsulated and disseminated. The singer informs, educates and cautions the community in the face of the calamity the disease has proven to be and appeals to the people to recourse to discipline, the mercy of god, and the vitality of tradition and culture to overcome a situation whereby humanity could be on the verge of extinction.</p> Fugich Wako Copyright (c) 2022 fugich wako Mon, 08 Aug 2022 00:00:00 +0000 Popular Public Perception of Witchcraft Practices, Witchcraft Wealth, Recruitment and Herbalism in Bo City Southern Sierra Leone <p class="14-SJOMAbstractRight"><span lang="EN-US">Purpose- The study examined popular public perception and witchcraft practices in Bo City in the Southern Province of Sierra Leone. Specifically, public perception regarding the principles of witchcraft practices, witchcraft wealth, recruitment/initiation process and inheritance were examined.</span></p> <p class="14-SJOMAbstractRight"><span lang="EN-US">Design/Methodology- Exploratory and anthropological research designs were used. Through a structured questionnaire, data were collected from a sample of 150 participants involving 50 individuals each from the three main ethnic groups in Sierra Leone; Mende, Temne and Limba. The researchers first got close to community members from an emic perspective, then held discussions and interviews in the communities based on age, status, gender, and other factors that reflected the differences within the various communities.</span></p> <p class="14-SJOMAbstractRight"><span lang="EN-US">Findings- The findings revealed that the majority (76%) agreed that witchcraft can be acquired through family lineage, with 60% of such recruitment initiated by stepmothers/fathers 62%, and that 66% of respondents agreed that herbalists primarily draw from witchcraft practices to cure sick people. It was concluded that witchcraft recruitment mainly occurs within families and that herbalists primarily draw from witchcraft practices to cure sick people in Bo City.</span></p> <p class="14-SJOMAbstractRight"><span lang="EN-US">Practical Implications- The results suggested that even while the majority of participants had been influenced by outside cultural factors, there were still a significant number of persons who thought traditional witchcraft practices still dominated people's lives in Bo City.</span></p> Philip Thulla Copyright (c) 2022 Philip Thulla Mon, 08 Aug 2022 00:00:00 +0000