Shifting cultural identities, urbanity and globalisation in Christopher Monyoncho's popular music
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Abstract
This paper delves into the intricate shifting AbaGusii cultural identities using Christopher Monyoncho’s popular music. Employing cultural identity theory, the paper also analyses effects of urbanisation and globalisation on the people’s culture populates the daylight of reality among the Gusii people as seen in Monyoncho’s selected popular music. From the historical perspective, the research unveils the enduring AbaGusii cultural identity against the forces of Westernisation, highlighting key aspects such as evolving social structures and political transitions from the effects of colonisation, westernization and globalisation. The findings underscore the resilience of Gusii culture, portraying it as a hybrid identity that retains a robust primordial foundation despite the challenges posed by globalisation. In conclusion, Christopher Monyoncho’s popular music illuminates the dynamic nature of AbaGusii cultural identities, offering valuable insights into the coexistence of African traditional practices amidst globalisation.
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