Studies in Gender, State & Society https://royalliteglobal.com/sgss <p>Part of Royallite Global, <strong>Studies in Gender, State &amp; Society</strong> is a leading interdisciplinary peer-reviewed journal that publishes original research works across the breadths of Gender, State and Societys. The journal has a mission to make research and knowledge accessible to all; authors, therefore, benefit from high visibility and readership for their work. The journal's broad aims and scope allow researchers to explore interconnected subject areas. Each article on this particular issue has been evaluated on its own scholarly merit and research integrity, and our expert academic editors take an objective and constructive approach to peer review. </p> Royallite Global en-US Studies in Gender, State & Society Breaking the gender stereotypes in public communication: Normalizing obscenities in digital media https://royalliteglobal.com/sgss/article/view/880 <p>This paper presents a Computer Mediated Discourse Analysis of unconventional language use in social media. It is clear that both males and females make deliberate choices in language use. Speakers use obscenities in their speech for the purposes of creating humour thus arousing the interest of their audience. The use of swear words has become a symbol of acceptance and inclusiveness. Strong language not only creates attention, but also brings to perspective pivotal issues that affect the society in one way or another. The modern society is going through a drastic social transformation in language use whereby the use of previously unaccepted taboo language is liberally used in social media. This is spawned by digital media which allows people to freely float what was otherwise considered taboo in the pulic sphere. The politicalspace in Kenya is one such area where strong language is liberally used.</p> Celllyne Anudo Benard Kodak Jack Ogembo Copyright (c) 2022 Studies in Gender, State & Society 2022-08-20 2022-08-20 1 1